Christmas Gallery


JW Sobey’s original delivery truck will appear at parades across the Atlantic this holiday season.

Gingerbread cookie decorating sessions will be held in Atlantic stores over the season.

Dave Sobey introduces the sixth generation of the Sobey family to the Star of Christmas tradition

Cynthia was a last-minute addition to the original Star of Christmas ad.

Choir director Cynthia was brought back for the remake.

The St. Agnes Choir from Halifax, Nova Scotia.

One of the dozens of Sobeys employees from the Elmwood Moncton Store who helped setup and star in the new commercial.


The original Star of Christmas song was written by Bob Quinn for Sobeys in 1987.

Choir director Cynthia with three original members of the St. Agnes Choir.


Over 100 trees were brought in for the shoot.

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