You will never look back after tasting our rich, flavourful and incredibly tender cuts of beef. They are aged to perfection and custom cut, and their beautiful marbling and exceptional juiciness make this line, exclusive to Sobeys, simply delicious.
We promise you that if you are not completely delighted with the flavour, tenderness and juiciness of your chosen cut, you will get your money back. We guarantee it.
Whether you are grilling , broiling or pan frying your Sterling Silver Premium Beef cuts, we have the perfect recipe for you.
Learn how to grill steaks that turn out tender, juicy and full of flavour in just five easy steps. For more cooking tips and recipes visit SobeysTV.Learn More>
Learn more about the mouthwatering tenderness of these butcher-quality cuts beef.Learn more>
The flavour and tenderness of Sterling Silver is unparalleled – Find out why we are so proud to offer it to our customers.Learn more>
Read our guide to the perfect cuts of every meal, from grilling to family dining to entertaining.Learn more>