It’s an old adage that still rings true; the magic of the holidays comes from creating special moments for others. In December 2018, Sobeys staff came together to support our communities over the holiday season to create some magic for those that needed it most.
This holiday season, Sobeys Inc staff took part in several exciting community initiatives such as Magical Wishes, Random Acts of Kindness, and an in-store fundraising campaign supporting local food banks and food programs across Canada. At Sobeys, we are a family nurturing families; committed to supporting and giving back to the communities we serve.
This past November, Sobeys staff voted on Magical Wishes to grant deserving charitable organizations some much needed funds and help. Our nearly 200 volunteers went beyond in making these wishes come to life. To them, we say thank you!
From December 1-16, 2018, Sobeys Inc employees were given gift cards to “pay it forward” in their communities through Random Acts of Kindness. Store, warehouse and office employees participated across the country and stories about how the gift cards were donated throughout communities were shared online. In total, Sobeys employees donated more than $145,000 in gift cards with many heartwarming Random Acts of Kindness taking place.
Some Sobeys stores pooled gift cards to create 12 days of Random Acts in their regions, others supported a customer and their family living with a terminal disease, some created gift baskets for local first responders, and donated food for a local school breakfast program, to name a few. Thank You to everyone who chose to Pay It Forward!
This year’s holiday check-stand campaign saw everyone getting into the holiday spirit by raising a record-setting $2.7 million in food and funds. This jaw-dropping total was raised through both the check-stand campaign and the Food Hamper Program that was rolled out in November 2018. Sobeys Better Food Fund also matched donations to a total of $250,000 on December 1 across the country.
Each month, over 850,000 people turn to food banks for help. More than one-third of those are children and youth. Sobeys launched several national holiday initiatives this season, along with a lot of great work happening across the country.
For over 110 years, our employees, franchisees and diverse retail network have established deep connections with customers and the communities we proudly serve. We are proud of our history of giving back to the more than 900 communities where we live and work and support many initiatives that assist families, children and local community groups. Launched in October 2014, the Sobeys Inc. Better Food Fund is an extension of our collective legacy to support access to and the advancement of better food through donations and partnerships with Canadian charities.